Broad Radio has joined forces with Mecca M-Power, a movement for social change by beauty retailer Mecca, to launch a two-part podcast series titled 'Girl Spirit'

The series, which features the voices of teenage girls, expert guests, and Broad Radio's co-founder Jo Stanley, has been released to coincide with International Day of the Girl on 11 October. The podcast aims to amplify the voices, stories, and experiences of teenage girls, empowering them to reach their full potential. The target audience for 'Girl Spirit' is teenage girls and their parents and caregivers.

The series is available on the Broad Radio Podcast Network and will be streamed on the Broad Radio live platform on 12 and 13 October. The first episode features Chelsea Goodan, author of 'Underestimated: The Power and Wisdom of Teenage Girls'. The second episode includes Fiona Sanford, CEO of The Flourish Journey, a Mecca M-Power partner and preventive mental health and emotional intelligence charity.

Broad Radio was created by radio broadcaster Jo Stanley and digital producer Darren McFarlane as a platform for diverse women's voices.

"Being a teenager can be tough. And it's also not easy to feel like you're doing a good job as a parent," said Stanley. "These two powerful episodes complement each other in providing useful tips and toolkits to caregivers and girls alike. We want teenage girls to connect with their incredible power and wisdom, and we want to help parents connect with their daughters. Maybe they can even listen to the podcasts together!"

Executive Director of Mecca M-Power, Lisa Keenan, said: "We know how important experimenting with beauty can be for teenage girls and boys beginning to discover who they are. Our hope through this campaign is to remind them that beauty should be something emboldening - not something to mask who they are, but to light them up - so they feel empowered to strive for a better, more equal world."

Head of Partnerships at Broad Radio, Janella Pash, said: "Broad Radio is thrilled to partner with Mecca M-Power for this special event celebrating International Day of the Girl. This collaboration is designed to empower our girls by giving them a voice and ensuring their needs are front and centre for parents and caregivers. With Broad Radio, we have a unique opportunity to create impactful content - whether through podcasts or live broadcasts - that drives meaningful change and inspires action. Having worked in media for over 20 years, seeing an entire station dedicated to driving this change is something incredible to be part of."