User-generated content platform Bazaarvoice has launched Bazaarvoice Vibe, an integrated solution for content strategy and execution. Bazaarvoice Vibe, available globally from November 1, is designed to source, amplify, convert, and optimise user and creator generated content across all channels from a single platform.

The new solution combines Creator Marketing, Social Media Marketing, Social Commerce, and Product Sampling into one seamless solution. It also offers analytics and insights for content, creator and campaign effectiveness, and earned media value and revenue contribution insights. Bazaarvoice Vibe is designed to increase competitive advantage for brands and retailers by accelerating speed and time to market. It offers real-time metrics at every stage of the customer funnel, from social reach to revenue impact, across campaigns, creators, and channels.

"Bazaarvoice Vibe makes it easy for brands to power their UGC and creator campaigns from a single solution. With AI-powered automations, one-click distribution features, and insights to optimize campaign spends across channels, this solution helps brands bridge the gap between social engagement and e-commerce success. What once required multiple tools and workflows can now be handled by a single integrated solution with a common set of lingos by cross-functional teams," said Executive Vice President at Bazaarvoice, Colby Smith.

VP Marketing of FITCRUNCH, Dave Plowden, said: "With Bazaarvoice Vibe, it feels like we’ve gained the power of five essential tools in one, streamlining workflow, reducing costs, enhancing efficiency while accelerating our social marketing plan beyond what we thought possible. It’s a game changer for our business and the industry."

VP of Research, IDC Retail Insights, Merchandising, Marketing, Analytics, Ananda Chakravarty, said: "Bazaarvoice Vibe is a revolutionary shift in the content management space. Marketers can access distribution of content through influencers and creators across a vast network of communities all in one place with clear results that shift from estimated to actual metrics."

Bazaarvoice Vibe is designed to enhance content performance and conversion metrics, supporting scalable, repeatable and more profitable growth. The solution also enables brands and retailers to streamline content across all channels, from social media to product detail pages (PDPs).