Global digital agency DEPT has announced the addition of two new clients, luxury Swiss watchmaker IWC and eyewear brand Pit Viper, to its Australian portfolio. This move marks DEPT's strategic expansion into Web3 and a broader global media strategy. With offices in Sydney and Melbourne and a team of over 150, DEPT Australia serves as a strategic and innovation hub in the APAC region.

The partnership with IWC is focused on enhancing the brand's visibility through immersive digital experiences. Meanwhile, DEPT is tasked with localising Pit Viper's media strategy to resonate with diverse audiences globally. The team will establish a comprehensive and integrated local approach to enhance Pit Viper's online presence, including paid Search, Programmatic, paid Social, Affiliates, and Shopify.

"With a proven track record of delivering transformative digital solutions, DEPT is well-positioned to continue making waves in the ever-evolving world of digital marketing. These partnerships underscore DEPT's expertise in crafting tailored solutions for global clients, highlighting our ability to excel in the complexities of the global digital landscape." said Jason O’Donnell, MD of DEPT Australia.