Currency transaction app, Wise, has initiated the second phase of its Out of Home (OOH) campaign in Australia, starting in Sydney.

This follows the first phase of the campaign which ran earlier this year in April and May. The campaign will span from September through October, utilising various brand activation mediums including TV, Connected TV (Streaming/BVOD), and diverse OOH platforms across Sydney’s light rail, the new metro line, trains, digital billboards at bus stops around the CBD and Sydney international airport.

Wise is also executing a Wynyard Train station takeover, visually dominating the station for the campaign. The creative assets of the campaign highlight Wise’s capability to assist Australians in sending, spending, receiving, and holding money like a local, positioning Wise as the ultimate partner for cross-border needs.

For this campaign, Wise has partnered with media agency, Advertising Advantage. Wise currently boasts 12.8 million active personal and business customers worldwide and is welcoming 100,000 new customers each week.

With the Wise account, customers can get their own local account details in more than 10 currencies, spend in more than 100 countries, send money to more than 50 currencies and hold money in more than 40 currencies. Australian account holders can also get access to local account details in 9 currencies (including AUD, NZD, USD, SGD, EUR, GBP).

"We’re so excited to bring this campaign to life with our friends at Wise. The high impact OOH environments selected provide the brand with a fantastic creative stage to be distinctive and cut through with their disruptive value proposition. Together with the integrated Total TV and Audio activity this campaign will surround the customer to scale awareness and usage," Matt Kitchener from Advertising Advantage said.

Wise moves around 30bn GBP per quarter, and supports approximately 5% of the personal cross-border volumes globally, and about 1% of the SMB cross-border volumes globally. About 60% of Wise payments are instant, reaching their recipient in 20 seconds or less.