SBS Australia has appointed Jessica Honeychurch as its new Victorian Digital Sales Manager.

Honeychurch, formerly Digital Sales Manager for NSW, first joined SBS in 2022. In the new role, she will be responsible for leading the digital sales offering in Melbourne, with a particular focus on driving the growth of SBS's BVOD service, SBS On Demand.

"Jessica is someone with a strong background in digital and is exceptionally well regarded by the market. We could not be more excited to have her here in Melbourne," said SBS Victorian Sales Manager, Sam Spark.

Prior to joining SBS, Honeychurch held sales roles at Paramount and MCN, and she has also spent time agency side as a Digital Planner/Buyer for Wavemaker in Adelaide.

"I'm excited to take on this role in what is a very important market for SBS. I have loved the past two and half years as part of the Sydney team and am now looking forward to telling the SBS On Demand story in Melbourne," said Honeychurch.