Berkeley Communications Group is responding to global research that revealed only 49% of Australian B2B brands effectively differentiate themselves with the launch of 'Branded by Berkeley'.

The full-service creative agency is aimed at assisting B2B businesses in crafting compelling and distinctive identities.

The agency brings together brand strategists, content creators, market researchers, and storytellers to build unified, consistent messaging. This move is timely, given that 92% of senior decision-makers believe a unified vision across branding and PR is essential. Furthermore, 88% of decision-makers find inconsistent messaging highly annoying, and 86% agree that branding is extremely influential on their own purchasing decisions.

Matt Smith, Creative Director of 'Branded by Berkeley', commented on the current market trends and the need for differentiation.

“With market trends constantly changing and technology evolving faster than ever, it is no wonder that B2B firms are getting lost in the crowd,” said Smith. “Business leaders are adapting as quickly as possible to the changing media landscape but, in doing so, they run the risk of going down a similar path to their competitors. 'branded by berkeley' has been created to help companies uncover their own unique stories and ensure that this is integrated in all aspects of their brand – from their visual identity and digital presence to their external communications and ongoing business strategy.”

Chris Hewitt, CEO and founder of the Berkeley Communications Group, also emphasised the need for a new approach to B2B branding.

“While design agencies are great at delivering stunning imagery and thought-provoking visuals, they don’t get into the heart of what makes your brand unique. With 'branded by berkeley', we uncover your singular, galvanising story and ensure that this is fed through every part of your business. In doing so, we help you stand out from the crowd and amplify your voice, to get you in-front of the audience you need to reach.”

'Branded by berkeley' operates globally out of four international hubs: the UK, the US, Germany, and Australia. Berkeley Communications Group, established in 1988, is a global PR and communications firm. The inaugural branding report from 'Branded by Berkeley', B2B Branding Landscape 2024, offers insights into the current state of B2B branding.