IPG Mediabrands Australia appointed Harry Preston as the new managing director of MBCS Australia, replacing Olivia Warren, who will relocate to New York to become global managing director of the group's independent development and production studio Traverse32.

Preston, who joins the agency from WPP's content production firm Hogarth, will step into his new role from 1 November. He has spent the last two years as Hogarth Australia GM, before that spending five years at the helm of content and marketing production marketplace Genero ANZ.

Preston brings over two decades of multinational industry experience, leading media and technology across multiple categories.

"It's always gratifying to see our home-grown talent being tapped on the shoulder to take on global roles," said CEO of IPG Mediabrands Australia, Mark Coad. "Olivia was the driving force behind establishing the MBCS brand in Australia on the back of several incredibly successful client campaigns. We know that she will continue that forward trajectory at Traverse32."

"We are very excited to appoint Harry Preston as the new Managing Director of MBCS Australia. With his passion and expertise for driving brand commerce, Harry is perfectly positioned to lead our efforts in creating breakthrough experiences for our clients, connecting brands with consumers in meaningful ways," added Coad.

Preston will be based in Sydney and will report directly to Mark Coad. "I am honoured to take on the role of Managing Director at MBCS Australia. Some of the fondest memories of my career were spent at IPG Mediabrands so I'm excited to return and build on the amazing legacy Olivia leaves. It's an exciting time for the business, and a fantastic opportunity to work with such a talented group of people to push the boundaries of what we can achieve in the content space," said Preston.