In a significant move towards sustainability, ASX-listed engineering firm Worley has unveiled a global rebranding initiative, steered by full-service CX, media and advertising agency, Affinity.

The 18-month-long rebranding journey is part of Worley's broader strategy to position itself as a global leader in sustainability solutions, with a target of deriving 75% of its revenue from sustainability-related projects by FY2026.

The rebranding initiative, which launches across Worley’s key global locations from November 27, is more than just a cosmetic change. It reflects Worley's commitment to sustainability and social responsibility, aligning with the company's purpose and values. The transformation was developed through an extensive consultation process with Worley’s staff, ensuring the new brand resonates with the people at the heart of the company.

Worley CEO Chris Ashton emphasised the significance of the rebrand.

"Worley's rebranding journey isn't just about a new logo or a tagline; it's about articulating their commitment to sustainability and social responsibility," he said.

This sentiment was echoed by Affinity CEO, Luke Brown. "It’s not often you get to shape a brand that’s truly looking to change the world. Worley’s doing some incredible work, and now they have a brand that reflects this," he said.

Fiona Low, Worley’s group director/VP, global marketing, said it had been a privilege to lead the rebrand work.

"Our new brand has been inspired by our people and our portfolio of work, and we believe it represents a step change for the category," she said.

Worley, a global provider of professional services in the energy, chemicals and resources sectors, operates across six continents.