S4 Capital's Media.Monks has appointed Matthew Godfrey as its new Executive Vice President, Head of Content for Asia-Pacific (APAC).

Prior to joining Media.Monks, Godfrey served as the CEO of food tech start-up Nutrition Innovation and has held CEO positions at agency businesses such as VMLY&R and Publicis Worldwide.

Godfrey brings over 15 years of experience leading innovative businesses in the region and is set to work alongside Kenny Griffiths, Managing Director APAC of Data, Digital and Media, to elevate the company's single global P&L model.

Godfrey's strategic focus will be on expanding Media.Monks' business model in key APAC markets, including China, Australia, Japan, Korea, and Singapore. His appointment comes as part of the company's ongoing efforts to reshape its leadership structure in the region. In APAC, Media.Monks has two hub offices that house deep creative and technical talent in Malaysia and India.

"Matt has everything we are looking for as we reshape our leadership structure at Media.Monks in APAC. With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations," Bruno Lambertini, Co-CEO, Content, at Media.Monks, said. "He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now."

Godfrey said: 'The content industry is now at a very dynamic time. As global leaders in AI, Social, and all Digital Platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent.'

Media.Monks is the digital operating brand of S4Capital plc, which was established by Sir Martin Sorrell in May 2018. The company connects over 8,550+ digital natives across one global team