REA Group property website Realestate.com.au has launched a next-generation property listing experience that focuses on image enhancements. The new features include larger image sizes, a new image tour experience, AI-led image data features, and a stronger brand presence for agents.

The enhancements are part of a 12-month rollout of realestate.com.au’s 'NextGen listings'. The platform generates over 2.4 billion image interactions from its listing pages each month. The new 'Tour the Property' feature is exclusively available to Premiere+ customers. The AI-enhanced image viewer experience uses machine learning models to auto-detect specific features in the full-screen media view.

REA Group Chief Product and Audience Officer, Melina Cruickshank, said said more than ever consumers expect brands to value their time and data and help solve pain points. NextGen listings is set to meet rising consumer expectations, while driving fresh value for agents.

“Accelerating our membership base through personalisation is at the heart of our consumer audience strategy. Our members are 4.8 x more like to submit enquiries that result in high intent leads for our customers, and our homepage delivers over 7.5 million personalised recommendations to consumers every day, helping them pick up where they left off on their property journey,” Cruickshank said.

“Our first NextGen listing release sees a larger dynamic hero image, a Tour the Property feature, an AI-enhanced image viewer with higher resolution photography and the addition of new ML models into our core experience.

“realestate.com.au listings will undergo a big evolution over the next year. The changes launching this week are just the beginning. The realestate.com.au NextGen listing of the future has been designed to inspire much deeper discovery and connection and we’re excited to begin rolling out the next era of digital property experiences.”

REA Group, the operator of realestate.com.au, also operates Australia’s leading commercial property website, realcommercial.com.au, as well as Flatmates.com.au and property.com.au. The enhancements to realestate.com.au's listings indicate a significant step forward in the digital property experience, leveraging AI and image enhancements to provide a more immersive and engaging user experience.