Hulsbosch, an independent brand and design agency, has launched a brand refresh for VetPartners, a leading veterinary care network in Australia and New Zealand. VetPartners operates 267 general practice clinics and specialty hospitals across Australia, New Zealand, and Singapore, employing over 1,300 veterinarians and more than 3,000 nurses and support staff.

The new visual identity is intended to signal VetPartners' long-term vision and ambitions to veterinary clinic owners, existing and prospective employees, and the wider veterinary industry. The rebrand aims to create a sense of a 'movement for vets and pets' while reinforcing VetPartners' values of integrity, excellence, community, and care.

"We designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners. It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners' leadership and commitment to integrity and excellence in animal care," said Carolyn Pitt, client strategy director at Hulsbosch.

The new brand identity includes new graphic patterns, a refreshed colour palette, typography, and photography style that can be applied across touchpoints. Hulsbosch has also supported the rollout of the new brand through VetPartners collateral, expo stands, digital platforms, office environments, uniforms, and merchandise.

"The creation of a new brand identity is a critical step in our journey and reflects our vision for the future. We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose. It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader," said Stephen Druce, chief customer officer at VetPartners Australia and New Zealand.