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Posted 14/11/2024 1:31pm

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Radio ratings survey 7: Kyle & Jackie O hold Sydney breakfast as Melbourne audience continues to slip

Commercial Radio Australia and GfK have published the latest radio ratings from survey 7, with the gap widening between KIIS breakfast duo Kylie & Jackie O's Sydney and Melbourne faring.

Nearly eight months after their arrival in the southern capital, audiences have continued to drop, this ratings period falling another 0.1 points to 5.1 per cent share in Melbourne breakfast, while behind timeslot leader 3AW, which remains way ahead on 20 per cent share despite a 2.5 point loss on the last book.

It's a very different story in Sydney, where the Kyle & Jackie O show have remained at the top of the breakfast slot with 13.1 per cent share - even with a 0.6 point fall - after knocking 2GB's Ben Fordham from his perch last survey. The talkback host finished survey 7 with a 12.3 per cent share, with WSFM's Jonesy and Amanda finish in third place on 11.3 after nudging up 0.7 points.

Overall in the Sydney market, ARN's WSFM came out on top with 10.9 per cent share of all listeners 10 years and over, with Nova's smoothfm taking second place on 10.3 points and Nine's 2GB in third with 9.8. ARN-owned KIIS dipped back into fourth place following a 0.9 point drop overall.

Meanwhile, Nine's 3AW kept a strong overall lead in Melbourne, with 14 per cent share versus its nearest competitor, smoothfm, with 10.9 points, and ARN's GOLD with 10 points.

Weighing in on the latest rankings, Nova Entertainment CEO Peter Charlton said: "As the Melbourne market continues to be a focal point in 2024, NOVA Entertainment is thrilled to see both Nova 100 and Smooth FM continue to set the pace, with a #1 Breakfast show and the #1 FM station respectively. We're also immensely proud of having had more metro listeners than any other network for every survey so far this year.

"Teams across NOVA have put in extraordinary effort to deliver these numbers, and with this momentum, we're moving toward the year's end more inspired and determined than ever."

ARN Chief Content Officer Duncan Campbell said: “A huge congratulations to WSFM for becoming Sydney's #1 station overall for the first time ever, while also taking out #1 overall in Mornings, Afternoon and Drive. This milestone reflects the dedication, passion, and exceptional talent that drives the entire team – from Jonesy & Amanda, whose unique connection with listeners has made them one of Sydney’s favourite breakfast shows, to Ugly Phil and Steve Fitton, who have both achieved #1 in their timeslots with their unbeatable daytime presence, along with the entire crew behind the scenes. These incredible results showcase the continued momentum we’re building and is a well-deserved recognition of the team’s dedication to delivering outstanding content to our audience.”

SCA Chief Content Officer, Dave Cameron, said: “Today sees more stunning results for SCA Brisbane, with both B105 and Triple M remaining the city's number one and two stations and Stav, Abby & Matt achieving seven out of seven number one Breakfast results in 2024.

“In Melbourne, Australia's most competitive radio market has seen The Fox and Triple M both increase their share, with another extraordinary growth result for Fifi, Fev & Nick up once again in Breakfast as Melbourne listeners continue to insist on family-friendly fun and intensely local and loved personalities to wake up to. And now with the local laughs being dialled up even more with Mick Molloy's return to Breakfast radio on Triple M with Nick Riewoldt, Titus O’Reily and Rosie Walton, 2025 in Melbourne is going to be an unbelievably exciting year for local shows to fire.

Across the commercial radio landscape, GfK data shows that overall commercial radio listenership engaged a weekly audience of 12.3 million during survey 7, reaching a 75.3% share of listening.

Nearly half (49.9%) of commercial radio's audience is now under 40, reflecting a shift in the demographic profile of listeners. The Time Spent Listening (TSL) at work for commercial radio has increased by 1 hour and 27 minutes Year on Year (YOY), now averaging 12 hours and 42 minutes per week.

In-car listening remained a significant part of commercial radio's reach, with over 10 million people tuning in each week, a 2.7% YOY rise. This represents 81% of the total commercial radio audience.

Despite the dominance of AM/FM devices, which account for 69% of radio listening, streaming is on the rise. It now reaches 3.3 million commercial radio listeners, representing over a quarter (27%) of that audience. Notably, 33% of listeners under 25 access commercial radio through streaming.

Lizzie Young, CRA's Chief Executive Officer, said: "Radio remains an indispensable medium for delivering timely news, entertainment, and connection. The continued growth we're seeing speaks to its deep engagement with Australian audiences.

"This strong performance across demographics and devices demonstrates radio's unique ability to adapt to changing consumer preferences, maintain loyalty and grow our listener base in the demographics that matter to advertisers."

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