Seven Network has entered a partnership with Fred Media/Radar, which sees the newly integrated distribution company acquire over 150 hours of primetime content for international distribution.

The content comprises 12 premium titles from genres such as reality, home and design, and food, with many of the titles having format rights available. These titles will be presented to global buyers at MIPCOM next month.

Among the titles included are 'Instant Hotel', 'Australia’s Cheapest Weddings', 'Extreme Weddings', 'The Mentor', 'Yummy Mummies', 'Dr Harry’s Animal Encounters', 'Australia’s Amazing Homes', 'The Aussie Property Flippers', 'Australia’s Big Backyard', 'Ed and Karen’s Recipes for Success', 'Zumbo’s Just Desserts', and 'Plate of Origin'.

This partnership follows a growing relationship between Seven Network and WTFN, the parent company of Fred Media/Radar. In recent years, WTFN has produced several series for Seven, which Fred Media/Radar also distributes. These series include 'The Hunters', 'Australia’s Most Dangerous Prisoners', 'Strike Force', and two seasons of 'Code 1: Minute By Minute'.

Head of Operations and Acquisitions at Fred Media/Radar, Roger Vanderspikken, said: "I first called Richard Henson at Seven a few years back to start a discussion about content distribution, and I’m delighted that we have now concluded this package that includes more than 150 hours of premium Australian content. Our sales team is really excited by this timely addition of so many premium titles to the growing Fred Media/Radar catalogue. Seven Network has a long-standing reputation for producing brilliant, ratings-winning primetime programming with big-name presenters, and we are now honoured to represent these 12 titles, showcasing the very best of Australian content, to international buyers in Cannes. Having format rights for many of these titles is a real bonus too. Strong, simple and compelling formats are much in demand, and we can readily see the huge potential for localised versions of shows such as Instant Hotel and Yummy Mummies."

Director, Distribution & Content Partnerships at Seven Network, Richard Henson, said: "The Fred Media/Radar team has been licensing great Australian content around the world for a number of years and is particularly successful in many of the genres featured in this package. MIPCOM represents a great opportunity to present these titles to the market and I am excited to see the response. Much of Fred Media/Radar’s activity aligns with our strategic vision and I’m confident this new partnership will encourage a strong relationship into the future."