HubSpot has been recognised as a leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fourth year running, based on the platform's 'Completeness of Vision' and 'Ability to Execute'.

HubSpot's marketing software, Marketing Hub, is built on a single customer platform with a comprehensive suite of front-office tools. Recent enhancements to Marketing Hub include more native channel publishing, embedded AI across the customer platform, and upgraded attribution reporting, marketing orchestration, and privacy-first marketing tools.

In March 2024, HubSpot introduced over 100 product updates at its Spotlight product showcase, including Content Remix and Brand Voice. A further 200+ updates were introduced at the September 2024 Spotlight, including a dedicated Lead Scoring app, Breeze AI with Copilot and Agents for marketers, and a native data enrichment and buyer intent solution, Breeze Intelligence.

VP Product, Marketing Hub, Nicholas Holland, said: “Growth-minded marketers need tools that start delivering value immediately, get their teams up and running easily, and help them deeply understand their customers.” He added, “We believe being named a Leader four times by Gartner is validation that we’re helping marketers stay competitive and grow. With more native social media publishing, marketing orchestration, and privacy-first marketing, we’re helping marketers cut through the noise and connect with their customers.”

Gartner's Magic Quadrant reports provide a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. HubSpot (NYSE: HUBS) is a customer platform that helps businesses grow better, with over 228,000 customers across more than 135 countries.