Asahi Super Dry has launched a real-life, Japanese-style claw machine that can be controlled remotely via a smartphone from anywhere in Australia.

The machine, a creation of The Monkeys, part of Accenture Interactive, and interactive technology company Nakatomi, uses sensors and back-end technology to translate smartphone inputs into claw movements, detect prizes, and notify fulfilment networks for prize dispatch.

For a limited time, adults who purchase a specially marked case of Asahi or two 400ml glasses at participating venues will receive a unique code, granting them access to the machine to play for a chance to win. Each unique code entry also provides an entry into the grand prize draw for a Sony Bravis 50” LED 4K TV valued at $995.

The campaign is live now across various channels such as Out Of Home (OOH), on-premise, and social media. To participate, individuals need to buy a specially marked case of Asahi Super Dry and visit asahiskilltester.com.au using a smartphone.

Nakatomi Managing Partner Benjamin Bray, said: "Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun. The Asahi “Skill” Tester is a testament to what's possible when client, agency, and supplier pull together to realise their initial vision without compromise. The result — an incredibly delightful experience."

Asahi Super Dry Marketing Manager, Marc Slater, said: "The Asahi Super Dry brand is built on the thrill of unexpected experiences. And what could be more thrilling than playing a live 'skill' tester while other Asahi Super Dry drinkers watch on?"

The Monkeys Creative Director, Adam Slater, said: "I’ve never had the requisite hand/eye coordination to operate a skill tester and win a prize. But I do enjoy an Asahi Super Dry. So I’m looking forward to cracking one open and watching people from all over Australia have a crack at winning a prize."

The campaign also features a 24-hour Twitch stream of the machine, allowing Asahi Super Dry drinkers and the wider public to watch the action unfold in real-time. This innovative approach to marketing not only engages consumers in a unique and interactive way but also showcases the brand's commitment to leveraging technology to create memorable experiences.