Chronos Agency has partnered with HubSpot to extend the lifecycle marketing agency's reach beyond ecommerce and direct-to-consumer (DTC) clients and into new industries and B2B organisations.

Chronos Agency has joined HubSpot’s Solutions Partner Program, a global community that offers marketing, sales, customer service, web design, CRM, and IT services. This partnership comes on the heels of Chronos experiencing a 50% growth in new deals created in the ANZ region in the first half of 2024 compared to the same period in 2023.

"Quickly following the expansion of our presence in Australia, we are excited to be partnering with market leader, HubSpot, through their partner program to expand our service offerings to wider industries across the ANZ region," said Chief Revenue Officer at Chronos Agency, Nina Jung.

The partnership is expected to further grow Chronos' presence and customer base in ANZ, focusing on helping businesses implement sustainable growth strategies. Chronos Agency is also one of six Klaviyo Elite Master Partners in APAC and a Pro Partner of Intuit Mailchimp.

"With our global expertise in lifecycle marketing, we are well-positioned to extend our skills and best practices to a wider range of industries that leverage marketing automation to engage customers. Clients and partners have increasingly sought our support for marketing initiatives on the HubSpot platform. This partnership, and our expansion beyond the ecommerce sector, addresses growing market demand. In today’s challenging economic climate, we remain committed to educating and supporting businesses in achieving sustainable growth through lifecycle and retention marketing, and we’re excited that this partnership will help us fulfill that mission," Jung said.

Chronos Agency's recent research found that personalised and multi-touch approaches are critical to building a robust marketing ecosystem, including email marketing, SMS, and push notifications. The research also highlighted the importance of lifecycle marketing approaches that include strategic audience segmentation, purposeful timing and frequency, and a focus on value-driven content.