Fast casual dining brand Sushi Sushi has enlisted the services of international strategy studio Untangld as its new strategic partner. This partnership marks the commencement of a comprehensive customer research and strategy project, aimed at developing a new growth and brand strategy for Sushi Sushi.

Untangld will utilise its data-driven and customer-centric approach to gather insights that will inform the future direction of Sushi Sushi. The engagement is expected to further propel Sushi Sushi during its period of rapid expansion, leveraging innovative strategies to enhance the brand’s appeal and market presence.

"We are thrilled to embark on this journey with Sushi Sushi, a brand that shares our passion for excellence and innovation. Our team is ready to dive deep into understanding the needs and preferences of Sushi Sushi’s customers, crafting a strategy that resonates with them and drives growth. This partnership is a testament to our obsession to delivering exceptional results and fostering long-term success for our clients." said Danish Chan, Co-founder of Untangld.

Stephen Anders, CEO of Sushi Sushi, also expressed his enthusiasm for the partnership, "Sushi Sushi is at a pivotal moment in its 26 year journey and we’re excited to partner with Untangld to redefine our brand positioning. Their expertise in customer research and strategy is exactly what we need to redefine how we think during a time of unmitigated competition and economic pressure. This initiative is crucial for our strategy of continued rapid expansion and we have great confidence from the work we’ve seen so far."

Founded in 2020, Untangld works with clients around the world and is the founding and strategic partner of By The Network. Sushi Sushi, an Australian QSR success story and the country's leading multi-format sushi retailer, has been revolutionising the sushi experience since 1998, with a diverse portfolio of over 170 stores.