Mango Communications, a part of the DDB Group, has secured the account for 'made by Fressko', an Australian manufacturer of reusable cups and bottles. The Melbourne-based, award-winning designer and manufacturer of premium reusable drinkware, has chosen Mango to deliver earned media and influencer engagement, with the aim of deepening its relationship with creators and extending its PR offering.

The appointment is effective immediately, marking a new chapter in the relationship between Mango and the Australian start-up. Mango has had a long-standing relationship with 'made by Fressko', impressing the brand with its strategic thinking, media relationships, and social expertise.

Age Conte, Head of Marketing at 'made by Fressko', said, "We’ve had our eye on the Mango team for several years and have always been impressed by not only their fame-building creative campaigns but also the day-to-day work they do to ensure brands stay in the consumer consciousness. We’re looking forward to partnering with them on our growth journey and bringing to life our brand in new and creative ways."

Mango Communications offers specialist expertise in public relations, social media, influencer marketing, content creation, and experiential marketing. The agency's client roster includes McDonald’s, New Balance, Vodka Cruiser, and Funlab, among others.

Alex Lefley, General Manager at Mango Melbourne, expressed his excitement about the new partnership. "We are excited to partner with the team at made by Fressko. Our expertise in public relations, coupled with our strategic ability to help brands navigate the world of influencers, was a key attraction for made by Fressko and we’re looking forward to working with the team to continue to develop its overarching brand story and growth success," he said.

Launched in 2014, 'made by Fressko' uses 100% BPA-free, sustainably sourced materials for its products, which are sold online and in stores globally. The brand's commitment to sustainability and premium design aligns with the current consumer trend towards eco-friendly and high-quality products, making it a brand to watch in the coming years.