Full-service media agency, Hatched, has been appointed as the partner for online pet care brand, Swaggle, following a competitive pitch.

Swaggle, which launched in Australia in January, focuses on 'petsonalisation', assisting pet owners in finding relevant products for their pets based on age, breed, or life stage. Hatched will leverage its e-commerce and retail expertise to drive brand growth for Swaggle.

"You don’t get a lot of opportunities to be involved in a brand’s journey from the very beginning. We are thrilled to be putting our e-commerce and retail smarts to work in partnership with Swaggle to drive brand growth," said Cat Edghill, Hatched Sydney Managing Partner.

In addition to Hatched, Swaggle is also working with creative agency The General Store to deliver a communications strategy, which includes media planning and buying across transit out-of-home in Sydney, Melbourne, and Brisbane, Broadcaster Video on Demand (BVOD), and performance media.

"We’re pleased to have found such a terrific media partner in Hatched. The team’s energy and strategic focus are just what we need to accelerate the growth of Swaggle and reach pet parents right around the country," said Emma Wynne, Swaggle Head of Marketing.