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Zeta's new engine,
Snowflake-powered, privacy-first,
Aims to enhance ads.
Zeta Global unveils new solution powered by Snowflake to boost programmatic advertising
Zeta Global has announced the launch of its new solution, the Zeta Media Engine, powered by Snowflake. The Zeta Media Engine is a privacy-first solution that leverages Snowflake's Data Clean Room, Zeta's Identity Graph, and AI tools to drive programmatic action across the open web.
The solution provides Zeta's Intelligence, ID resolution, audience modelling, and media activation to marketers using Snowflake. It enables marketers to deliver personalised customer experiences through paid media action, leading to greater precision, less waste, increased customer engagement, and improved outcomes at scale.
"Today's announcement represents a significant milestone in our collaboration with Snowflake as we join efforts to bring an enhanced solution to marketers seeking to improve the precision of their marketing programs without sacrificing scale," said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. "The Zeta Media Engine brings the power of the Zeta Marketing Platform to where Snowflake customers' data resides, enabling marketers to enrich, expand, and activate their first-party data and deliver richer personalisation across all paid media."
Additional features of the Zeta Media Engine include people-based prospecting, multi-party data integration, and deterministic measurement. The solution will be demonstrated at Zeta Live 2024, with Jim Warner, Global Field CTO, Advertising and Marketing, at Snowflake speaking on a panel.
"Our collaboration with Zeta comes at a critical juncture when data-driven marketing is increasingly vital," said Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake. "Marketers utilise Snowflake's AI Data Cloud for Marketing for its flexibility and scalability, and now those very same marketers will be able to leverage the power of Zeta Media Engine to enrich, analyse, expand and activate their data programmatically. Zeta Media Engine activation is in a privacy preserving data collaboration environment on Snowflake that supports more personalised and more performant paid media."
