PHD has appointed longtime stalwart Brendan Hewitt to take up a new remit as Head of Strategy at the agency's Sydney office. He replaces Remi Baker, who exits the agency after more than a decade.

Hewitt has spent almost 15 years at PHD, across New Zealand and the UK. Most recently, he returned from a six year stint at the agency's London office to become Group Strategy Director for PHD Aotearoa NZ. His portfolio includes collaborations with high-profile clients such as ANZ, Diageo, Volkswagen Group, and Unilever.

"I'm chuffed to be joining the crew at PHD Sydney. They're a talented bunch, great people, and have a fantastic set of clients. It's a dynamic time in the world of media and advertising, I'm excited to get stuck in and help take the agency and our partners forward," said Hewitt.

“We are so happy to welcome Brendan to the PHD Sydney team. It's an exciting new era at PHD, as we explore what it means to be at the cutting edge of where our smart and experienced people meet the world of assisted intelligence. Brendan's experience in a wide range of categories across many markets will really help drive our best thinking for our current and future clients," said PHD Australia Sydney MD, Pia Coyle.

Hewitt's predecessor, Remi Baker, is leaving PHD after more than a decade with the agency across Australia and the UK. Baker has been instrumental in multiple award-winning campaigns and business wins during her tenure at PHD.

“I wanted to thank Remi on behalf of PHD, she has been a core part of the strategy team and wider agency. Her tenure speaks to her dedication and passion for what PHD does differently as an agency and we wish her well with her next opportunity," said Coyle.

Baker is yet to confirm her next move, but spoke highly of her time at the agency. "After eleven incredible years of growth, learning, and innovation at PHD, the time has come to embark on the next chapter of my career. I have thoroughly enjoyed my time here, having learnt so much from some of the best and brightest in the industry and having made friendships that will truly last a lifetime. I’m excited for what’s next and wish PHD all the best for the future – I have no doubt Brendan will smash it."

Hewitt commences his new role on Monday 17 June.