Full-service digital marketing agency, The Pistol, has appointed two senior members to its performance team.

Brinda (Bini) Dekiwadia has been appointed as Head of Performance, a newly created role at the agency. Dekiwadia brings over a decade of experience in performance marketing, with previous roles at Mindshare, Columbus, and Reprise Media Australia.

Daren Polo has also been appointed to the performance team, specialising in SEO and CRO functions. Polo brings 15 years of experience in digital strategy, SEO, and content, with previous roles at CHE Proximity, Yango, Belgrin, and the Australian Turf Club.

"The specialist capability each of these leaders brings to the business will translate to increased value for our clients. True integration of media, regardless of channel or budget source, is a key strategic pillar for all our client partners," said Jaime Nosworthy, CEO of The Pistol. "Bringing Bini into the business to lead the performance function with seasoned experts across all core functions, including Daren in SEO and CRO, will ensure our clients’ investment is delivering long-term and sustainable value back to their businesses and eliminating any inefficiencies."

Dekiwadia said it was exciting to be joining The Pistol with so much momentum. "As someone who has led performance teams for many years, my focus is on steering teams towards innovative online marketing strategies, focused on maximising client ROI. I’m someone who has always prioritised client relationships and developing bespoke digital solutions to align with unique client goals – I look forward to bringing this ethos to The Pistol’s client partners," she said.

Polo also expressed his enthusiasm. "I like to think of myself as at the forefront of digital disruption and The Pistol is leading the charge in the performance marketing space. The team at The Pistol is experienced and known industry-wide for its elite digital strategies, and I’m thrilled to now be working alongside them."

These appointments follow a successful period of client wins and renewals for The Pistol, including Brandbank Group and Nanny Granny. Both appointments are effective immediately.