Genero, the Melbourne-based creative platform, has announced the appointment of Jess Lake as its new Senior Client Director for Australia and New Zealand (AUNZ).

Lake brings a wealth of experience to the role, having previously held positions at Hogarth Australia and News Corp Australia. Her expertise lies in content strategy and transformation consultancy, making her a valuable addition to the Genero team.

Lake's most recent role was as Solution Design Director at Hogarth. Her appointment at Genero follows the recent addition of Chris Dodson, who previously led marketing efforts at Google and YouTube, and now serves as the Managing Director for AUNZ at Genero. Dodson said: "Jess understands the challenges that marketers face today and brings both strategic and practical expertise in brand building and AI-powered content creation that will be a huge asset to our local and global clients."

Genero, which supports leading global brands including Meta, BBC Storyworks, Hilton, and L’Oréal, connects clients with a global network of over 130,000 professional creatives.

Lake said: "Joining Genero is an exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships. I’m looking forward to working with the talented team here and helping our clients achieve lasting impact."

Genero, headquartered in Melbourne, also operates offices in London, New York, San Francisco, São Paulo, Singapore, and Sydney.