Customer data platform (CDP) vendor, Tealium, has launched new real-time solutions aimed at enhancing in-the-moment customer experiences.

The new offerings include Tealium for AI, Tealium Moments, Tealium's CDW Partner Ecosystem, and Tealium Consent Orchestration. The trio of solutions are designed to provide enterprises with consented, filtered, and enriched data in real-time for AI models and data action.

Tealium for AI provides teams with real-time data for AI models, while Tealium Moments collects, processes, and activates customer data in real-time, leveraging zero-party and first-party data. Tealium's CDW Partner Ecosystem aims to improve customer experiences by scaling the value of AI, Customer 360, Analytics, and other data initiatives housed in your CDW. Tealium Consent Orchestration simplifies the process of consented data collection and action, ensuring consent is shared downstream to lessen compliance risk across the organisation.

"Customer data can be an organisation's most valuable asset, but untrusted, ungoverned data is a liability - especially for AI models," said Tealium Chief Product Officer, Bob Page. "Many AI initiatives are moving slowly because teams cannot access consented and accurate data for model training. Our new solutions start with consented data to deliver in-the-moment experiences and inform AI and machine learning models - so it can be acted on."