Swisse has unveiled a new campaign, 'Sleep. Eat. Swisse. Repeat.', produced by Traffik, aimed at encouraging Australians to take their multivitamins consistently.

The campaign messaging promotes habit stacking to support health and wellness goals. It's based on the insight that while consumers may have good intentions, in reality, most Australians forget to take their multivitamins each morning.

A parody song, created by Rudy Sandapa, has been released to reinforce the campaign's messaging. The campaign will be rolled out across various channels including Radio, Spotify, Large Format and Street Furniture and Proximity OOH, and Social Media.

"Our main ambition for this campaign is to help Australians maintain the health and wellness goals they have set for themselves and we know taking multivitamins daily will support that journey," said Swisse A/NZ marketing director, Kerrie Wade.

In addition, Swisse has launched a promotion 'SCAN. WIN. SWISSE. REPEAT' where consumers can win 1 of 30 Peloton Bikes and a $10,000 visa card by scanning the barcode of their Swisse Multivitamin each day.