Precision marketing agency RAPP Australia, part of the DDB Group, has launched the second phase of Supercars' digital transformation project. This follows the success of this year’s Repco Bathurst 1000 and Boost Mobile Gold Coast, and the official announcement of the new Final Series racing format for 2025.

The first phase of the project, launched in 2023, included a new interface for Supercars’ website and app, and features like ‘Shotgun,’ which allows fans to experience a real-time view in the cockpit with their favourite drivers. The digital transformation aims to enhance fan engagement and create a modern platform that leverages data insights and delivers highly personalised experiences.

The second phase of the digital transformation focuses on driving further business outcomes for Supercars, including a revamped CX strategy delivering a new headless e-commerce powered by a new customer data platform (CDP). The new platform also enhances existing CRM and enterprise resource planning (ERP) platforms that enable online and offline sales for corporate experiences. The platform enables real-time inventory management, personalised customer interactions, and streamlined operations. Supercars can now package and sell heightened fan experiences directly to corporate clients and others seeking unforgettable action trackside.

Supercars Head of IT Chris Beaumont praised the RAPP team's efforts, stating, "The RAPP team made an incredible effort to understand the intricacies of our business model and delivered a platform that truly enhances how we work. From seamless ticket purchases to fan engagement, this platform transforms how we engage our fans and fuel commercial growth."

RAPP Chief Technology Officer, Juan Garcia, highlighted the focus on building a platform to realise Supercars’ CX ambitions and future-proof their digital experiences. He said, "From the beginning, our focus was on building a platform to realise Supercars’ CX ambitions and future-proof their digital experiences. Through our strong partnership with Vercel, we’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital experiences."