Taboola's Creative Shop, the company's advertising support platform, has reached a significant milestone, marking four years of service. Over this period, the platform has assisted more than 800 global advertisers, including BOMBAS, eToro, and NerdWallet, in optimising their advertising campaigns.

In 2024, advertisers using the Creative Shop reported an 88% increase in conversion rates. Furthermore, there was a 43% quarter-over-quarter increase in advertiser campaigns, indicating a growing trust in the platform's capabilities.

The Creative Shop utilises data from hundreds of thousands of successful advertising campaigns and ongoing A/B tests to help brands and media agencies execute and optimise their advertising strategies. The team behind the platform comprises data analysts, content strategists, copywriters, graphic designers, and video editors, all working together to deliver optimal results.

Among the new customers added to the Creative Shop's portfolio this year are Enpal, NerdWallet, and EarPros.

Adam Singolda, CEO and Founder of Taboola, said, "We’re continuing to give advertisers the technology and team they need to be successful— technology to reach massive audiences, insights about what works best based on hundreds of thousands of successful ad campaigns on Taboola, and experts that are tuned into their business.”

The NerdWallet team praised the Creative Shop, stating, "The Taboola Creative Shop has been instrumental to our native ads strategy by providing clear and tangible recommendations for both our creative assets and landing pages. Their continued innovation and valuable insights ensure that we have a cutting edge strategy while protecting our brand values and providing the best experience for our consumers."

Alina Bart, Head of Growth Marketing at Enpal, echoed these sentiments, saying, "As Head of Growth Marketing at Enpal, I've consistently been impressed by Taboola's Creative Shop. Even with a deep understanding of our campaigns, they continuously uncover new insights that I hadn't previously considered, ensuring our creative efforts remain innovative. Our recent workshop exemplified this perfectly, filled with 'lightbulb moments' that left our team inspired and eager to test new ideas."

The EarPros team also highlighted the benefits of working with the Creative Shop, noting, "EarPros (part of the Amplifon Group) benefited greatly from the Taboola Creative Shop. Thanks to a deep dive with the team, who analysed EarPros’ campaigns and assets and provided ad hoc ready-to-use titles and images in line with the industry best practices, our cost per lead decreased by 59% in the US, where it's currently below the CPL goal. This allowed us to unlock additional budget and scale up volumes. We are now focused on working with the Creative Shop also in other countries to further boost our performances.”