JCDecaux, a global leader in Out-of-Home media, has become the first company of its kind in Australia to launch measurement on the Scope3 platform. The platform provides carbon measurement across the digital media supply chain, enabling advertisers to assess and manage emissions associated with each aspect of their media buy. This move strengthens JCDecaux’s sustainability commitments and its 2025 strategy, building on a range of carbon-reduction initiatives across its network.

"With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns. Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability," said Steve O’Connor, CEO JCDecaux Australia and New Zealand.

JCDecaux’s integrated climate strategy reset and 2050 net-zero target have already reduced its emissions in Australia by more than 70% since 2021 across Scope 1, 2, and 3. The company, which boasts more than 1 million advertising panels in over 80 countries and employs over 11,000 people, has been providing high-quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses include 40,000 assets spanning airports, rail, transit, static and digital billboards.

"The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind," added Jo Georges, Head of ANZ at Scope3.