HERO Brisbane has appointed Bec McCall as its new Group Creative Director. McCall, a seasoned professional with over 15 years of industry experience, will be supporting HERO's national client portfolio, including offices in Melbourne, Sydney, and Brisbane.

She joins the agency from Brisbane agency Type + Pixel, and previously worked at Clemenger BBDO and spent more than 8 years at RUMBLE Strategic Creative. She has worked with clients such as Tourism & Events Queensland, RSPCA, Farmhand Foods, University of Queensland, Flight Centre, Baskin Robbins, and Allianz.

General Manager of HERO Brisbane, Sarah Deery, said: "I'm thrilled to be teaming up with Bec again—she has an incredible talent for cultivating a fun, energetic, and inclusive culture. With her creative leadership, collaborations with our national team of HEROES, and our affiliation with McCann to tap into global strategic insights, we're poised to be the surprise package in the Brisbane agency scene. Clients are looking for more innovative agency thinking and models and that’s exactly what HERO is set up to deliver."

McCall is known for her focus on meaningful advertising and ensuring campaigns resonate with audiences. She believes that "Bad ads are ineffective ads. It's about finding the right way in so that audiences actually want to listen".

One of the highlights of McCall's career was the 'Town of Nowhere' campaign for QCOSS, which secured nearly $2 billion in government investment for social housing. Reflecting on the campaign, McCall said, "It was an incredible feeling to see our hard work translate into real, tangible change".

Founder and Creative Chairman of HERO, Ben Lilley, said: "Bec's such a brilliant addition to our national creative team. She brings that rare combination of strategic creative smarts, paired with an authentic conceptual aesthetic and a sharp eye for design. She’s also just awesome fun to have around. We couldn’t be more excited to welcome Bec to HERO."

HERO is an independent Australian agency with a philosophy of 'Boundless Creativity'. Its clients include Bakers Delight, Bumble, Calbee, Centrum, Mastercard, Maybelline, Reckitt, Simply Energy, Sirena, and Toyota.