Independent creative agency, Paper Moose, has taken the wrappers off a new proprietary tech product, dubbed 'LookSee', offering customisable and interactive 360° experiences.

This unique product allows audiences to virtually visit a brand's physical location, adding a distinctive touch to each tour without incurring custom development costs.

'LookSee' can integrate with existing 360° assets or the Paper Moose production team can facilitate a 360° shoot. The agency pitched it as a tool for lead generation and boosting brand awareness, with interactive wayfinding and the option of real or virtual tour guides.

'LookSee' has already been implemented for campus-based institutions like UTS, UNSW and Swinburne University, as well as for NDIS and NSW Gov’s Skills Road program. According to Paper Moose, the platform has delivered thousands of minutes of engagement, with an average dwell time of 3 minutes.

"Paper Moose has always enjoyed a strong culture of technological curiosity and experimentation. During Covid, we saw the undeniable value of virtual tours and digital brand experiences first-hand and we’ve seen this trend continue," Josh Flowers, Chief Innovation Officer at Paper Moose, said. "We’re excited to support more brands looking to quickly immerse their audience into their location virtually."

This launch follows the agency's AI intern 'MooseBot' and collaborations with the CSIRO On Innovation Program, the National AI Centre, and startups like Uluu, Cauldron, Vow and Eden Brew.