Independent media agency Half Dome has been appointed to manage performance media and SEO for specialist insurance provider NTI.

The agency will oversee all performance media, SEO and strategy, in addition to CRO and data analytics, in collaboration with tech agency Digital Immersion. This new partnership contributes to Half Dome's growing presence across Australia, with clients now based in Melbourne, Sydney, Perth and Brisbane.

NTI, an Australian specialist in the transport and logistics sector, offers comprehensive insurance products and risk advisory services. The company is a joint venture between Insurance Australia Limited (CGU Insurance) and AAI Limited (Vero Insurance).

"Right from the first meeting, NTI and Half Dome just clicked. Our product is perfectly suited to helping them unlock their next phase of growth across media strategy, performance and SEO, and our teams get on like a house on fire. They’re also super smart marketers so I know we will do some great work together," said Will Harms, Co-Founder and Head of Clients at Half Dome.

Charlie Mayne, Digital Marketing & Media Manager at NTI, expressed his enthusiasm for the partnership, stating, "We were impressed with Half Dome’s responses during the pitch process – not only did they clearly know their stuff, but it also felt as though we were on the same page, both professionally and personally, from the outset. NTI’s in the midst of significant growth and evolution, and we’re excited to have chosen the right partner to challenge us and propel us forward – we’re looking forward to getting stuck in with the team."

NTI, with over 45 years of experience in the insurance sector, specialises in transport and logistics. Jason Kibsgaard, Head of Marketing at NTI (pictured), said, "Half Dome’s response to our pitch was thoughtful, detailed and demonstrated a fantastic understanding of how we can work together to grow our business. The entire team was engaged throughout the process, and we are looking forward to working together with them moving forward."

Half Dome, established in 2017 by Tom Frazer, Joe Frazer, and William Harms, works with challenger brands across all markets in Australia.

"We are really excited to be working with NTI as our agency continues its growth trajectory. We are proud to continue delivering market-leading work for clients across Australia who are like-minded and want to do boundary-breaking work," said Frazer.