Family-run jewellery and giftware business, Wallace Bishop, has launched a Christmas campaign centred on the theme of thoughtful family gift-giving.

The campaign, titled 'What They Wished For', was developed by Ogilvy in collaboration with The Producers. It is currently being broadcast across Australia, with several TVCs, a long-form online film, digital, social media, and out-of-home executions.

The campaign tells the story of a young girl who pays close attention to her mother's everyday likes and preferences, enabling her to find the perfect Christmas gift. The campaign aims to celebrate the idea that the perfect Christmas gift is one that reflects genuine thoughtfulness for the special people in one's life.

"Our latest uniquely Australian campaign celebrates the idea that the perfect Christmas gift is one that reflects genuine thoughtfulness for the special people in your life," said Alexander Bishop, Chief Operations Officer at Wallace Bishop. "At the end of the day we are a big family, we love Christmas time and the joy it can bring to young and old. Our little hero goes to great lengths to find the perfect gift for her mum and brings the whole family on the journey."

The campaign was directed by Olivia Altavilla.

"When I read the script about a kid trying to find the perfect gift for their Mum, I set out to make sure our film was authentically warm with a genuine family dynamic," she said. "Together with the Ogilvy team we crafted a character who was thoughtful but also quirky and mischievous."

Aisling Colley, Managing Partner at Ogilvy Sydney, added, "Christmas time is when we get to experience some of the best creative work globally and this year is no different. We're stoked to be part of the zeitgeist with work that is unique for the category, and right here in Australia. This campaign brings a fresh perspective to gift-giving, focusing on the intimate moments that matter most."

As a family-run Australian business, Wallace Bishop aims to continue being a trusted source for meaningful pieces for generations of Australian families.