Full-service creative agency Today the Brave has appointed Cyndall McInerney as Senior Copywriter. McInerney joins from The Monkeys, part of Accenture Song, here she spent more than two years as a copywriter.

She has also spent time at TBWA in London and had an earlier stint at The Monkeys in 2016. Over her career McInerney has worked with some of the world's largest clients including Ikea, Adidas, Telstra, P&O Cruises, ahm Health Insurance, Ovarian Cancer Action, McVitie’s and Mini Cheddars.

In the new role, she will be partnering with award-winning Art Director, Kate Idle.

"It’s so exciting to join an independent agency with such huge momentum behind it. Jade and Vince aren’t just incredible creatives, they’re also just good people. I’m really looking forward to helping Today The Brave continue to grow and break things," said McInerney.

Creative Partner at Today the Brave, Vince Osmond, said: "Cyndall's appointment is an absolute coup for Today the Brave. It won't take long for her blend of quirkiness and strategic thinking to show up in the work - and we can’t wait."

Creative Partner at Today the Brave, Jade Manning, said: "She’s an absolute gem—there’s incredible depth and fire to her thinking, paired with empathy and kindness that’s rare to find. I can’t wait to see the magic she’s about to create."

Today the Brave has tripled its headcount in the past 12 months off the back of new business wins from a range of clients, including Westmead Fertility Centre, Carnival Cruise Line, News Corp, HOYTS, the University of Sydney, TRUE NORTH and MECCA.