CommBank is launching a campaign to support its business customers with the help of the CommBank Matildas, who will feature in ads promoting the products and services of up to 50 of the bank's small business customers.

Rebecca Warren, Commonwealth Bank Executive General Manager Small Business Banking, highlighted the challenges small businesses are facing due to declining revenues and rising costs.

“Running a small business is hard work, and often stressful. We know that right now small business owners are finding it particularly tough, and our customers are showing incredible resilience,” she said. “One of the best ways of maximising spending events, especially if you’re running a small business, is targeting your local community with promotions, and a little marketing budget can go a long way.

Recent research commissioned by CommBank shows that 70% of Australian small to medium businesses have had to cut costs in the last 12 months due to economic pressures, with marketing being one of the top categories where they’ve reduced spend. The campaign is designed to boost the visibility of the winning businesses with their target audience and help with the costs of marketing. CBA will be paying to run the ads in the business’ local area.

“We wanted to see what else we could do to back our small business customers at this time, to complement our existing suite of measures to support with cash flow or expenses," said Warren. “Whether you’re a dog walker on the Central Coast of NSW, a baker in Fremantle WA, or an online fashion brand based in Melbourne, our business customers could soon have some CommBank Matildas feature on their ads, all paid for by us. We’re excited to be shining a spotlight on some of the amazing businesses around the country.”

To be eligible for the campaign, applicants must hold an active CommBank Business Transaction Account, have an ABN and operate in Australia. The competition launches today and closes on 1 December 2024.