Customer relationship management (CRM) platform HubSpot has launched Breeze, a new AI-powered customer platform that includes over 80 AI features.

The announcement was made at Inbound and HubSpot's Fall 2024 Spotlight. Breeze includes Copilot, an AI companion designed to boost productivity, and Agents, AI experts who complete work from start to finish. The platform boasts over 80 AI features embedded across the customer platform.

Breeze Copilot assists with tasks in HubSpot, the browser, and on mobile, offering personalised insights and recommendations about leads, customers, and engagements. The platform includes four agents that automate tasks for marketing, sales, and service teams. For marketers, the Breeze Content Agent generates high-quality content such as landing pages, podcasts, blogs, and case studies. The Breeze Social Media Agent analyses a brand's social presence and creates posts using their company details, audience, industry, and marketing best practices. The Breeze Prospecting Agent engages leads by researching and sending personalised outreach to prospects in your Smart CRM. The Breeze Customer Agent automates support responses 24/7, ensuring customers always have help when they need it.

"Until now, we haven't seen a complete AI solution for businesses. There are consumer AI solutions that are super accessible and give results in seconds, but they aren't connected to your business or your data. On the other hand, enterprise AI solutions claim to be powered by unified data, but they're hard to implement, have steep learning curves, and are slow to deliver results. With Breeze, businesses finally get it all. AI that's agile, intuitive, and embedded, not just with popular LLMs, but your customer data," said EVP of Product at HubSpot, Andy Pitre.

Breeze Copilot and Breeze Agents are currently available in beta.