Ogilvy has announced a new global leadership for Ogilvy One, its service for creating more valuable relationships through design. Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients. Kent Wertime, a seasoned Ogilvy executive, has been appointed as the Global CEO of Ogilvy One. Wertime previously led Ogilvy One in Asia and has held various leadership positions. He will continue in his most recent role as Co-CEO for Ogilvy APAC.

Ogilvy One’s leadership team includes Roberto Fara, Rajesh Midha, Clare Lawson, Ab Gaur, Mauro Caggiano, Jason Davey, Ravi Pal, and Nate McNabb. The service offers a range of services including Customer Acquisition, Service Design, Continuous Commerce, and CRM & Loyalty. The company says the offering is underpinned by a unified global technology backbone powered by Verticurl, the leading marketing technology services agency Ogilvy acquired in 2013. Ogilvy One has approximately 3,800 specialists around the world spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas.

"When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands." said Devika Bulchandani, Global CEO of Ogilvy.