Qantas Loyalty is on the hunt for a new head of marketing, responsible for leading, developing and delivering the Qantas Loyalty Member and Partner marketing strategy to circa 16 million current members.

Qantas Loyalty is a significant revenue driver for the business, up 18% for FY 2024 to $2.57 billion and according to some investment analysts accounts for a majority of Qantas' current $13.9bn market capitalisation. Several former marketing leaders at Qantas Loyalty have moved on to running other companies - Olivia Wirth is now Myer CEO and Steph Tully is CEO at Qantas-owned Jetstar.

According to recruitment ads from the airline, the Qantas Loyalty head of marketing will oversee the launch of cross-channel communications and ongoing marketing for Qantas Loyalty. This includes the development and implementation of strategies to increase engagement with the Loyalty program, enhance the effectiveness of marketing campaigns, and ultimately increase return on investment (ROI).

According to the job brief, the role also encompasses member lifecycle strategies and the development of a content strategy for members. Additionally, the Head of Marketing will be tasked with marketing to potential customers and new Loyalty businesses. This role is a key in designing commercial outcomes for marketing activity to ensure commercial objectives and growth are delivered, Qantas said.

The role requires a minimum of fifteen years' experience in marketing, media, digital or related disciplines in a large or listed corporation. Retail experience is desirable but not mandatory. The role also requires a minimum of five years marketing experience in a corporate or agency environment, with expertise in data-driven marketing and digital experience preferred.

Previous experience in managing at least one direct report is also a requirement for the role. Applications close December 4.