Adtech firm PubMatic has announced a partnership with Foxcatcher, an Australian data and technology specialist part of Simon Ryan's RyanCap group, acquired by French firm Labelium last November.

The new alliance will make Foxcatcher's WorldView platform available to programmatic advertisers for the first time, via an integration with PubMatic's Connect - WorldView is a customer data platform (CDP) the companies said connects brands, customers, and media without collecting personal or sensitive information. Advertisers can build customised audience segments and achieve privacy-safe targeting through FoxID, Foxcatcher’s proprietary identity solution.

"The partnership with PubMatic enables seamless connections between brands and customers, powered by the FoxID identity solution," said Varun John, General Manager of Foxcatcher. "This allows us to strategically target audience segments modelled through WorldView whilst aligning with key contextual signals to drive stronger performance."

PubMatic’s Connect, the firm said, leverages addressable signals from across the internet with efficient, ROI-driven, privacy-compliant data targeting on the sell-side. The integration with WorldView enables advertisers to align custom-built audience segments with robust contextual data signals from Connect, engaging audiences across PubMatic's premium Australian supply.

"As privacy regimes evolve and reliance on third-party cookies decreases, this partnership with Foxcatcher offers a timely and powerful solution for advertisers," said Peter Barry, Vice President, Commerce and Audience Solutions, APAC at PubMatic. "By integrating PubMatic's Connect with Foxcatcher's WorldView, we are empowering brands to reach audiences in a manner which prioritises privacy, while still driving meaningful performance."