Decidr, an AI-driven platform, has announced a strategic partnership with San Francisco-based Onside Content to enhance the scale and effectiveness of content delivery for clients in the US, Australia, and Japan. This collaboration aims to leverage the strengths of both companies to deliver targeted content strategies that connect businesses with untapped audiences.

Onside Content specialises in creating data-led, targeted content strategies. The company's proprietary Content and Sentiment Analysis tool is now directly integrated with Decidr's ONI platform. ONI, Decidr's content generation product, utilises AI to analyse and combine data from various sources, including customer transactions, competitor insights, and internet trends. The result is bespoke content tailored to specific business goals, transforming complex data into actionable, high-quality material.

The ONI platform integrates with various platforms such as Shopify, Xero, MYOB, Klayvio, and others, as well as any CRM or EPP. This allows for immediate deployment of blog posts, product descriptions, and other key assets for Onside Content's clients.

"ONI is leveraging our IP to deliver work of a far higher standard and accuracy than anything else currently available on the market; we are already consistently raising client content engagement by at least 20 percent and exponentially increase sales conversions. ONI has redefined our approach to content strategy, combining our deep audience insights with Decidr's AI capabilities enables our clients to deliver more precise, impactful content at unprecedented speed. The opportunity offered by Decidr and its tools to raise our already high results is immense," said Peter Bakker, CEO of Onside Content.

Decidr was founded in 2018 by Paul Chan and uses AI to create and execute smart strategies for various business functions. The partnership with Onside Content marks a significant milestone for Decidr as Onside becomes their first US-based customer.

"We're thrilled to be working with Onside, our first US-based customer, which represents a really important milestone for Decidr. With ONI, we're turning data insights into tangible business results, helping businesses engage audiences more effectively without the limits of scale or resource," said Paul Chan, CEO and Founder of Decidr.

Onside Content was founded by two marketing pioneers and provides premium audience insights at a fraction of the time and cost of the new customer base delivered. The partnership with Decidr is set to further enhance their offering, providing clients with more precise and impactful content at unprecedented speed.