On Friday, News Corp Australia launched a comprehensive 16-page shopping guide for the upcoming Black Friday and Cyber Monday weekend.

The guide, included in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser, was supported by leading Australian retailers including The Good Guys, JB Hi-Fi, Chemist Warehouse, Dan Murphy’s and Inspiring Vacations.

The edition featured special deals curated by the team at news.com.au checkout, covering a wide range of categories such as electronics, household appliances, beauty, entertainment and travel.

Consumers were directly linked to coverage of the latest deals via QR codes, allowing them to see what offers were still available and what had sold out, providing a real-time shopping experience.

"We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers shifting their December spending to November instead. This 16-page shopping guide demonstrates how News is creating bespoke inventory and solutions for our clients as well as assisting consumers by spotlighting the best deals, so they can spend smart and save big as Australia goes on sale," said News Corp Australia’s National Head of Retail & Digital Growth, Jessica Gilby.

In addition to the printed guide, the homepages of The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser will feature a live ticker, highlighting trending deals in real time. Shoppable videos with editors spotlighting the best deals will also be included, providing consumers with a comprehensive and interactive shopping experience.