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Posted 18/09/2024 8:26am

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Leah takes the helm,
Voices of SBS heard,
A new chapter begins.

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Leah Boonthanom ascends to head of corporate communications at SBS as Christensen switches to consulting

Leah Boonthanom has been appointed as the new Head of Corporate Communications for SBS, stepping into the shoes of Nic Christensen, who has now transitioned to a consulting role.

The switchout at SBS comes after Christensen led the Corporate Communications team for two and a half years. Boonthanom, a senior member of the SBS Corporate Communications team for almost three years, has been managing the broadcaster's internal communications and communications for the SBS Audio division.

"Leah has been a senior member of the SBS Corporate Communications team for almost three years and is well placed to continue the positive momentum that we have built - telling the story of SBS as a uniquely placed national broadcaster at the intersection of public and commercial media," said Clare O'Neil, SBS Director of Corporate Affairs.

Boonthanom's previous responsibilities included oversight of all communications around the Audio division's Language Services Review and its rebrand of SBS Radio to SBS Audio. Her new role will see her continue to amplify SBS's unique position in the market.

"SBS is a media organisation like no other, and I am excited to continue amplifying SBS's unique position in market. Having worked in Australia and overseas, I'm so proud of the critical role that SBS plays in telling the bold human stories that connect us all, and how SBS is leading the industry in so many areas," said Boonthanom.

Christensen, a former Head of Corporate Affairs for Nine, joined SBS in March 2022 and has led a proactive media strategy for the public broadcaster. His new consulting role will allow him to continue contributing to SBS while also spending more time at home in Melbourne.

"I'd also like to thank Nic for his significant contribution in helping drive a strong media presence over these past few years. He has brought a tremendous energy and strategic thinking to the role and made sure our voice has been heard across a range of platforms. We are pleased he will continue to be part of the SBS family," O'Neil added.

"Leah is someone who embodies and lives the SBS Charter and together with the stellar Comms team, in place, I have every confidence she and the team will continue to tell the SBS story with tremendous passion, integrity and drive," said Christensen.

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