Samsung Electronics Australia is backing Nedd Brockmann in his 'Uncomfortable Challenge', which will see the Australian runner and author attempt to break the world record for the fastest 1,000-mile run.

As a Major Partner, Samsung's newly launched premium smartwatch, the Galaxy Watch Ultra with Galaxy AI, will serve as the Official Timekeeper of the challenge. Additionally, Samsung Health will be the Official Health Tracking Software.

The challenge will take place at Sydney Olympic Park Athletic Centre from October 3 – 13, with Brockmann aiming to cover 160 kilometres per day for 10 days. The challenge also aims to raise $10M for people experiencing homelessness.

Samsung is inviting Australians to record a Nedd-style 'Ultra Shout-Out' to show their support for Brockmann. The 'Ultra Shout-Outs' will be broadcast on the big screen in the stadium during his run.

Brockmann said, “I’ve been using Samsung devices for a while to track my workouts and support my recovery so I’m incredibly grateful to be able to partner with Samsung throughout this challenge.” He added: “As I train to beat the world record, my Galaxy Watch Ultra and Samsung Health have been great in giving me access to some really valuable data which is easy to access. Heading into the first week, I know being able to hear the support of Australians blasted throughout the stadium is going to make me feel like they are trackside and right behind me, cheering me on every step of the way.”

Head of Brand & Integrated Marketing – Mobile Experience at Samsung Electronics Australia, Celine Wheeler, said: “Galaxy Watch Ultra with Galaxy AI has been designed for next level performance, something Nedd’s fearlessness and athleticism truly embodies. Combined with the Samsung Health app, the Galaxy Watch Ultra provides advanced health, wellness, and fitness monitoring, the perfect partner for someone like Nedd, or anyone looking for personalised insights and tailored wellness experiences.”

She added: “Nedd captured Australia’s attention back in 2022 when he ran across Australia, and as he prepares for his next challenge, we look forward to helping Australians rally behind him with Ultra Shout-Outs.”

The 'Ultra Shout Out' campaign will be supported with a short film, directed by Ollie Ritchie, that portrays Nedd preparing for his challenge. The campaign will be live across YouTube, Meta, TikTok, and in Samsung Retail Locations from 20 September.