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Maps guide fans around,
Digital strategy found,
Engagement abounds.
Supercars' interactive maps drive fan engagement and insight for sponsors
Supercars has announced the ongoing rollout of its new interactive maps for race rounds, a key part of its digital transformation strategy. These maps have been utilised across rounds of the 2024 Repco Supercars Championship since their launch at the Repco Bathurst 1000 last year. The aim is to provide a more dynamic experience for fans and better data and insights for sponsors.
The Taupō round earlier this year saw over 9,300 active users in the race precinct on race weekend, while the Perth round had 4,500 active users. The interactive maps are a collaboration with MapMe to replicate areas and points of interest as accurately as possible. Every map has geolocation built in, providing every user with a live location ping relative to the venue.
"We’ve been blown away by the user engagement of the new interactive maps and by the positive feedback from fans so far," said Andrew Mara, Supercars Digital Activation Director and Digital Lead. "We are committed to continuously finding ways to offer an easier and more streamlined experience for all Supercars customers and dynamic content is a key part of that commitment."
Since the rollout of the new Supercars website in October last year, new fan-focused innovations have been added to the site to boost engagement. Supercars encourages fans attending their events to use the interactive map technology, as they are constantly evolving the design and operation of them. This includes adding other racing categories from the same race weekend or getting specific with details of food and beverage vendors and their locations.
"Since the rollout of the new Supercars website in October last year, we’ve continued to add new, fan-focussed innovations to the site to keep building engagement," Mara added. "We encourage fans attending our events to use the interactive map technology, as we are constantly evolving the design and operation of them, like adding other racing categories from the same race weekend or getting specific with details of food and beverage vendors and their locations."
