Paper + Spark, the award-winning creative communications and marketing consultancy, has been appointed as the brand strategy and communications partner for Al Aseel Restaurants and Food Services. This partnership comes as Al Aseel, known for its authentic Lebanese cuisine, is on a significant growth trajectory, recently opening its seventh restaurant, a 300-seat venue at Accor Stadium.

Anna Edwards, Head of Marketing at Al Aseel Group, said, "We are a business on a huge growth trajectory, and we needed a partner that could support our vision and ambitions while guiding us across both business and communications strategies. Paul and the Paper + Spark team have made a tremendous impact on our business in just a few short months. We are incredibly impressed by their strategic lens, creative firepower and can-do attitude, especially in our fast-paced hospitality industry. They have developed a solid brand strategy for our next phase of growth that we look forward to unveiling in due course."

Paper + Spark's remit includes above and below-the-line advertising, digital and social marketing, public relations, and partnership activations. The partnership is already underway, with brand initiatives and actions planned for the coming months.

"We are thrilled to have been chosen to work with Al Aseel on their next stage of growth. As business and communications partners, we look forward to working with the team to bring their vision and ambitions to life. This appointment is testament to our team's dedication, creativity, and strategic expertise. And as a bonus, we are obsessed with Al Aseel's food! If you haven't tried it yet, do yourself a favour. You can thank me later," said Paul Everson, Chief Growth Officer, at Paper + Spark.