The Association for Data-Driven Marketing and Advertising (ADMA) has announced the addition of Scott Galloway and Lucinda Barlow to the speaker line-up for the Global Forum 2024 conference. The event, themed 'Elevate for the Future', aims to address key industry issues and challenge current thinking to better position marketers for the future.

Scott Galloway, a clinical professor at NYU Stern School of Business, is a best-selling author, entrepreneur, and renowned for his insights into technology, branding, and the digital economy. Lucinda Barlow, on the other hand, is the Head of International Marketing for Uber (APAC, EMEA, and Latin America), responsible for connecting consumers and earners to Uber’s mobility, delivery, and membership solutions.

ADMA CEO Andrea Martens said, "We’re thrilled to welcome Scott and Lucinda to the Global Forum 2024 line-up. Their unique perspectives and expertise will be invaluable in helping marketers understand the pace of industry transformation on a global scale. This year’s theme, ‘Elevate for the Future,’ is about preparing marketers for the challenges and opportunities ahead, and having Scott and Lucinda on board alongside Mark, Tom and Joanna underscores our commitment to delivering a stand-out event. Importantly both of these speakers embody the theme and we are committed to ensuring delegates come away not just inspired but with real practical insights on all of the major challenges facing modern marketers."

The conference will also feature other industry leaders such as Mark Ritson, Tom Goodwin, and Joanna Robinson. Topics to be addressed include adapting businesses in changing times, the imminent privacy changes, how to supercharge growth and revenue through CX, the role of customer experience in driving growth, and the importance of long-term strategic branding.

The one-day event will be held on August 20, 2024, at the Hyatt Regency, Darling Harbour, Sydney, and will be MC’d by leadership and marketing expert Holly Ransom. Early-bird tickets are now available at www.adma.com.au/gf24.