NOVA Entertainment has elevated Sydney Commercial Director Josh Halling into a group role, reporting directly to the radio network's chief commercial officer, Nicole Bence.

Halling brings over two decades of experience in commercial radio to his new role, including 12 years with NOVA Entertainment where he has held multiple senior roles across the Commercial team.

Now as Group Commercial Director he will lead NOVA’s Sydney and Melbourne Direct and Independent Agency teams to drive and execute national strategic initiatives.

"Josh’s promotion reflects NOVA’s continued commitment to investing in our all-of-audio sales team. His credentials are second to none and with over two decades of experience in commercial radio, I’m confident Josh will play a critical role in driving the outcomes necessary for us to lead the market," said Bence.

In addition to Halling's promotion, NOVA Entertainment has also signed a three-year partnership with Boost Media International. The partnership aims to maximise their exposure to advertisers not currently taking advantage of audio as a performance marketing channel.

"Clients no longer buy airtime or commercials, they buy outcomes. We’re excited to work with Boost, who understand the importance of results for advertisers, and the potential of audio in delivering those results," said Halling.