Microsoft Advertising has announced the appointment of Nicole Prior as the Head of Media & AdTech Solutions for APAC. The move comes as part of a global restructuring of Microsoft's advertising unit.

Prior, who previously held the position of Managing Director, AUNZ for Microsoft’s Xandr programmatic division, will now be working under the leadership of Amanda Richman and Wendy MacGregor, alongside Greta Lawn, Carly Morris and Daniel Clayman.

In a LinkedIn post, Prior said: "Microsoft has become a true audience lead, omni channel, multiformat advertising partner driving results for brands. I'm beyond excited to share my new role leading the Media & AdTech Solutions business across APAC. I'm joined by a brilliant leadership team under Amanda Richman and Wendy MacGregor, alongside Greta Lawn, Carly Morris and Daniel Clayman. I'm incredibly excited and passionate about the future possibilities we can unlock and achieve together."