Fashion retailer H&M has promoted Laura Pietrantonio to the role of Head of Marketing & Communications for Australia and New Zealand (ANZ).

Pietrantonio has more than two decades of experience in the field, having previously served as the retailer's Head of PR & Communications in the region. Throughout her craeer she has spent times both in agency and on the client side, working in house for brands including EGPR, Havaianas, Koala Camilla and amaysim.

In her new role, Pietrantonio will be responsible for a broad range of activities, including media and customer insights, brand and content, PR, and internal communications.

“As we enter a new era at H&M and elevate our customer experience, I’m excited by the strategic vision Laura brings to this role and where she will lead our marketing and communications efforts,” said H&M’s AUNZ country director, Anna Baldwin.

“Laura brings extensive experience in fashion and local market knowledge to the position and is a huge asset to the leadership team as we enter this next phase.”

“In my new role, I am passionate about elevating our brand experience and cementing our brand purpose of fashion and quality at the best price in a sustainable way, while connecting with our customer,” said Pietrantonio.

“This year marks our 10th year in the Australian market, as we enter a new era with fashion and the customer at the forefront.”