Ingham's, the largest poultry producer in Australia and New Zealand, has launched a new campaign titled 'Farm to Fork with Manu', created by We are Scout.

The campaign features celebrity chef Manu Feildel, who takes viewers on a journey through Ingham's chicken farms and processing plant to better understand the source of the company's poultry products.

The campaign will run from June to October 2024 and will be shared through various mediums including social media clips, YouTube videos, blogs, recipes, and tips and tricks. It will be promoted through digital advertising across social media, YouTube, Google, and media relations.

Ingham's supplies a variety of sectors including retail, quick service restaurants, wholesale, and food service. In 2024, chicken accounted for almost half of total meat consumption by Australians at 48%.

Ingham's has previously collaborated with Manu Feildel to present 'Ingham's Dinner Done', a series of quick, easy, and delicious recipes cooking with poultry.