Full-service independent agency, Claxon, has secured the media and creative account for Wideline Group, an Australian windows and doors brand.

The partnership was established following a competitive pitch and will see Claxon delivering an omni channel approach for Wideline. The agency's remit includes strategy, media, and creative, with a focus on expanding Wideline's national footprint.

Claxon will utilise its proprietary brand performance methodology to support Wideline's ambitious growth plans. Work on strategy development has already commenced, with creative expected to hit the market in Q3.

"Wideline's brief to build out a robust omni channel strategy supporting ambitious growth is a perfect fit for our team, as it aligns perfectly with Claxon's ethos to holistically bring brand and performance together to drive business growth," said Jade Axford, Chief Growth Officer at Claxon.

Wideline Group operates under the same principles as Claxon, focusing on providing a first-class product by utilising advanced technologies and innovation. Claxon plans to elevate Wideline's existing relationship with a renovation show on Nine to engage more customers and position the brand as an expert in windows and doors for both builders and home renovators.

"We are delighted to partner with Claxon at such a pivotal time in our growth strategy. Claxon's use of AI across its creative offering plus the team's understanding of our ambitious expansion plans make them the perfect partner to support the next stage of our brand's history," said Michelle Hendriks, Director at Wideline Group.

Wideline Group is a family-owned Australian business with a 55-year history. "Our 55-year history and heritage are essential foundations to Wideline's story, but with Claxon's help we will strike a balance between maintaining the brand's history and at the same time be known as a contemporary and modern brand able to compete in today's - and tomorrow's - competitive market. We can't wait to see where our partnership leads," added Hendriks.